Oh, it’s so on now! It was only a matter of time before Candy Crush Saga developer King’s trademark of the word “candy” stepped on somebody’s toes, and it seems like Cut the Rope developer ZeptoLab is the first to step up to the plate and challenge it.
According to a press release, ZeptoLab filed with the European Union to cancel King’s trademark on the word, which would allow any and all to use the word in their title. King already abandoned the trademark in America, but it is still using its European Union trademark as basis for taking it to other territories. A ruling against the European Union trademark would negate trademarks all over the world.
“Candy is an integral part of the Cut the Rope franchise,” said ZeptoLab CEO Misha Lyalin, “And we do not support King.com trademarking and preventing others from using it.”
“ZeptoLab has trademark registrations for ‘Feed with Candy’ in association with theCut the Rope game application in countries and locations, including the European Union. It is important to us to protect our valuable intellectual property.”
Cut the Rope might not use the word “candy” in its title, but the goal of the game is to cut the ropes in complicated machines to feed a piece of candy to your adorable pet monster, Om Nom. Bonuses for levels are collected through gathering stars.
Not only has Cut the Rope been a huge commercial success with over 100 million downloads to date, it has also been a critical success with many praising its challenging puzzles and adorable sense of character. It’s one of those mobile games that has even found success with the gamer crowd, which is no easy feat.
I’m glad a studio with teeth has come along to stand up to this ridiculous situation. ZeptoLab might have trouble convincing anybody of their case because Cut the Rope does not feature the word in question in its title, however, hopefully somebody higher up will use a little common sense.