Spotify is targeting college students with a new promotion that will provide Spotify’s premium service for half off. If you’re in the U.S. and are enrolled in a junior, two-year or four-year college, you’re now eligible for a promotion in which you’ll pay $5 per month instead of the full $10 price. That’s a great deal, especially for college students who may have held out on the service until now. With the lower price, the hope is no doubt that new users will join and tell their friends about all of the features.
This all reminds me of HBO’s CEO Richard Piepler, who made a really compelling statement when he originally said HBO doesn’t mind if people share HBO Go passwords. He said that his company is in the business of getting people addicted. So, if you’re sharing your HBO Go passwords with friends, perhaps one day those friends will decide that maybe it’s worth it to sign up for a subscription after all. The same situation kind of applies with Spotify: get students addicted to the service in college, when they’re paying $5 per month for it, with the hope that they’ll cough up the full $10 price after school ends.
The discount, first reported by Re/Code should be in place now. Oh, and you probably won’t be able to cheat the system. Spotify is using SheerID to make sure you’re enrolled in school first.