With reports of an Amazon smartphone picking up again, it looks like we may finally be getting our long-rumored Fire OS handset. Now KGI Securities analyst Ming-Chi Kuo, who’s made a name for himself trying to predict the mobile industry with varying accuracy, is offering up his opinion on how Amazon’s new device will set itself apart from the competition.
Amazon’s late entry into the smartphone market means the company will need to go big or go home. “Amazon will have to provide users with a unique experience to differentiate its phone from other brands,” Kuo writes in a recent investor’s note, pointing to two likely strategies. The more obvious feature will be tight integration into the online retailers own services, offering instant access to online media and the ability to order physical goods faster than any other phone.
Kuo also suggests the Amazon phone could come equipped with six cameras instead of the usual two. The extra lenses would reportedly track gesture controls, “allowing users to operate the smartphone without touching the panel.” This claim echoes earlier reports that Amazon was experimenting with multiple cameras to track the user’s eye movement in 3D.
The investor’s note suggests Amazon’s smartphone could launch within the next few months. The device will reportedly offer high-end specs including a 4.7-inch display, a Snapdragon 801 processor, a 13-megapixel main camera, a 2,000-2,400mAh battery and a plastic design. For now this is all speculation however, but if an Amazon phone really is in the pipeline it shouldn’t be long before we learn more.