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Burger King to Let You Buy Whoppers With Your Smartphone

by Todd Haselton | March 20, 2014March 20, 2014 11:00 pm PDT

whopper

Starbucks isn’t the only company working to make eating and drinking easier with mobile payments. Fast food chain Burger King is officially working to allow people to purchase menu items direct from their smartphone. According to Bloomberg, the move is in an effort to attract hungry young folks who might otherwise shop elsewhere. The company is going all out, too, and will have the service available in more than 7,000 different Burger King locations around the United States in the coming months.

Right now it sounds like Burger King’s system will work similarly to what Starbucks and other companies like Dunkin Donuts already offer. You’ll be able to load up your phone with credit and then use the device to pay for your meal. The app will also be home to discounts from time to time, including “$1 any-size drinks and free fries,” Bloomberg explained. For now, it doesn’t sound like there’s a rewards system in place, something we really enjoy with the Starbucks app, and you won’t be able to order and buy your meal ahead of time. The latter is something that Starbucks is working on, and Burger King told Reuters that it’s considering that option in the future.

Burger King is targeting a younger generation, but it may find that this option actually appeals to adults, too. I’ve always found it much easier to open an app and pay right from my phone, and there’s no need to worry about a magnetic stripe failing, fumbling with receipts or anything else – it’s all just right there on your device. It’s unclear if Burger King’s app will run on iOS, Android, or both at launch.

Bloomberg

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Todd Haselton

Todd Haselton has been writing professionally since 2006 during his undergraduate days at Lehigh University. He started out as an intern with...


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