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Kodak Appoints Former HP Exec Jeff Clarke as CEO

by Todd Haselton | March 12, 2014March 12, 2014 10:00 am PDT


Eastman Kodak Company announced on Wednesday that it has appointed Jeff Clarke as its new CEO. Clarke will also serve on the company’s board of directors. Kodak filed for bankruptcy in 2012 and, a year later, decided to focus on printing technologies instead of cameras – though it has been developing some film in smaller quantities. The firm has since exited bankruptcy. Clarke has experience selling printing solutions, the firm said in a statement on Wednesday.

“Jeff is the right person to lead Kodak forward,” Kodak’s chairman of the board James Continenza said. “His combination of strengths and experience in technology, transformation, finance, operations, and international business is precisely what we set out to find in the next leader of Kodak. His past leadership positions have included businesses selling hardware, software and services, and printing – with B2B customers as well as consumers.” Clarke said he sees opportunity for Kodak in the enterprise space and that he looks forward to “transforming Kodak into a global B2B leader.” In other words, Clarke doesn’t have any big plans to move Kodak back into the consumer space anytime soon. That may change, though.

Clarke said he’s going to talk to the company’s employees and customers to see what they think about the firm’s opportunities moving forward. The new CEO has spent years inside of the tech space, once serving as an executive vice president at HP. He was also in charge of sales at another software company and has experience in the private equity space. He is still the chairman of Orbitz, the travel agency, and is also on the board of Red Hat.


Todd Haselton

Todd Haselton has been writing professionally since 2006 during his undergraduate days at Lehigh University. He started out as an intern with...