Apple was late to the music streaming game with iTunes Radio, but by leveraging its iPhone user base the company has been able to blow past much of the competition since launching just six months ago in the United States. A new report from Statista reveals that iTunes Radio is now the third most-used music service in the country after Pandora, and iHeartRadio.
Despite reports that Pandora is struggling, the company still boasts 31 percent of the market. Next up is iHeartRadio, which lets users listen to live radio and create their own stations, with just nine percent of the market, followed by iTunes Radio at eight percent. Rounding out the top five are Spotify (six percent) and Google Play Music All Access (three percent), which both emphasize user choice over automatically generated playlists. The study itself was based on a survey of just over 2,000 Americans aged 12 or older.
Apple has yet to reveal how many active listeners its service has amassed. Based on a recent figure putting Pandora’s active user base at around 70 million people, however, Electronista estimates that iTunes Radio currently boasts around 21 million listeners. The service is likely to grow rapidly in the future as it expands to additional countries around the world. Meanwhile, the growth potential of competing music streamers such as Google Play and Spotify is less certain. As more and more people opt to listen to their music online though, there should be plenty of space for competing services to grow.