Hot on the heels of the launch of Twitch streaming on Xbox One, the video service has entered into a deal with the Entertainment Software Association, the organization behind E3, to be the official streaming partner of the conference.
The press release states as follows:
“Twitch, the world’s leading video platform and community for gamers, today announced it will be the official live streaming partner of Electronic Entertainment Expo (E3). The partnership with the tradeshow’s owner, Entertainment Software Association (ESA), is a three year agreement beginning with E3 2014 that will heighten the global presence for the leading video game event.”
Twitch will be providing not only streams to home viewers, but it’ll have a strong presence at E3 itself as well. Twitch will have a booth in the south hall, and Twitch’s E3 channel will “be integrated into all parts of the convention’s presence, including E3 Insider and E3Expo.com,” and the feed will be on monitors throughout the convention halls and lounges.
For home viewers, “Twitch looks forward to deepening consumers’ E3 online experience with top E3 news, original interviews, and behind the scenes E3 footage.”
If only we could put a Roomba on the E3 floor and have “Twitch Plays E3.” We could get all five conference badges in just two days and still have enough time to consult the Helix Fossil.