Microsoft is reportedly in talks to make a strategic investment in Dailymotion, The Wall Street Journal reports. The Paris-based website claims to be the second biggest video-sharing platform behind YouTube, and was almost bought by Yahoo lat year before the French government blocked the deal.
Unlike Yahoo, Microsoft may not be interested in grabbing a controlling stake in Dailymotion. Instead, the software giant is reportedly in talks with Dailymotion’s largest shareholder, Orange, over a possible partnership. The news of a potential deal between the two companies broke earlier today after the French carrier’s CEO Stephane Richard discussed it on French television.
Microsoft would likely integrate Dailymotion into its Bing search results, offering direct competition to Google which recently began promoting YouTube videos at the top of relevant search results. The Redmond company made a similar deal with Foursquare earlier this month, promising to integrate its check-in data into Bing.