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AT&T Wins Wireless Purchase Experience Award From J.D. Power

by Todd Haselton | February 20, 2014February 20, 2014 12:30 pm PDT

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AT&T just took home the best customer experience award from J.D. Power and Associates, and today it won another accolade. J.D. Power just announced that AT&T took home the top spot in its 2014 Wireless Purchase Experience Full-Service study. The data provides a look at customers who are most satisfied with a sales transaction from their wireless carrier, and it includes feedback from 8,525 wireless customers who participated between July 2013 and Dec. 2013.

Overall, AT&T received a score of 806 out of 1,000 points, first place, which was an improvement of 8 points over the last study. It was the only carrier above the industry average of 798/1,000, and was followed by Sprint with a score of 797/1,000, T-Mobile with a score of 796/1,000 and Verizon Wireless, with a score of 792/1,000. Meanwhile, Boost Mobile took home the top award out of non-contract carriers with a score of 798, followed by MetroPCS (788), Virgin Mobile (786), TracFone (783), the non-contract industry average (780), Cricket (767), Net10 (761) and Straight Talk (758).

J.D. Power said that the purchase experience overall improved since 2011 by 52 points, and that growth was mostly noticed in satisfaction related to the selection o f phones and devices offered by U.S. wireless carriers.┬áHere’s a stat that probably needs improvement, though: the average person spends 55 minutes in a store from the time they walk in until the time the sale is complete, that’s up two minutes from six months ago, J.D. Power said.

Has you experience reflected the results you see above?

J.D. Power

Todd Haselton

Todd Haselton has been writing professionally since 2006 during his undergraduate days at Lehigh University. He started out as an intern with...

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