There are no active ads.


T-Mobile Offering $200 When You Trade-In An Old BlackBerry

by Brandon Russell | February 19, 2014February 19, 2014 9:00 pm PDT

BlackBerry Q10-Keyboard

When T-Mobile isn’t obsessing over its relationship with AT&T, the carrier is busy catching the ire of BlackBerry, which is still on a painful path to irrelevance. This week, T-Mobile upset many BlackBerry fans, including CEO John Chen, after a promo offering BlackBerry owners a discount when trading in for an iPhone. Chen, and BlackBerry’s loyal followers, criticized T-Mobile’s marketing tactics, which the carrier interpreted as “[limiting] consumer choice.” In response, T-mobile has “one sweet deal.”

In an effort to show BlackBerry fans that T-Mobile “respects [their] passion,” the carrier on Wednesday announced a new promo, starting this Friday, it will offer $200 credit toward a new device when trading in a current BlackBerry handset. You’ll have to upgrade to a new device, though it can be any OS of your choosing—even an existing BlackBerry device, such as the Z10. BlackBerry users that do trade up to a newer BlackBerry handset will actually get an additional $50 off on top of the $200.

T-Mobile marketing chief, Mike Sievert, said on Twitter that two-thirds of users upgrading from a BlackBerry device jump over to a competing OS, such as Android or iOS. So while T-Mobile’s original promo was a bit narrow, chances were high BlackBerry users would have opted away from something like the Z10 anyway. T-Mobile is offering an extra $50 on top of the $200, which is quite a bit off the total value of a device. Will BlackBerry users take advantage?

T-Mobile says eligible BlackBerry phones must power on, have no cracked screen, or water damage. The offer will kick off Friday and run for a limited time, so better take advantage quick if you’re looking to trade up.


Brandon Russell

Brandon Russell enjoys writing about technology and entertainment. When he's not watching Back to the Future, you can find him on a hike or watching...