There are no active ads.

Apple Sets Focus on Changing Auto and Healthcare Industries

by Todd Haselton | February 17, 2014February 17, 2014 8:30 am EST

Apple - iPad 5 Event - Intro - Tim Cook - 002

If you’ve been following the news lately, you’re probably well aware that Apple is allegedly working on an iWatch. The device will not only serve as a smartphone accessory, but also as a tool to help users constantly monitor their own health according to numerous rumors. But according to SFGate, Apple’s upcoming focus will actually be on two major industries: Auto and health.

The news outlet again discussed wearables, suggesting that the iWatch or another piece of technology from Cupertino may be used to help prevent heart attacks. If it senses a change in bloodflow through the arteries, it could alert the user immediately. SFGate also suggested a use case we hadn’t heard before: that a user’s heart rhythm could be used as a mechanism for unlocking a device, instead of using Touch ID. Health isn’t Apple’s only focus, however. CEO Tim Cook said that Apple is going to enter new product categories, and while we have assumed that largely meant the living room with upgrades to the Apple TV, the company may also enter the auto industry.

SFGate said it learned that Tesla CEO Elon Musk met with head Apple executives, including the company’s head of mergers and acquisitions Adrian Perica and possibly Tim Cook. The news outlet didn’t have any details on why the two companies met but did speculate that perhaps Apple wants to spend some of its cash buying up the innovative car maker. We do know Apple has at least a tiny interest in the auto market; iOS 7.1 may introduce “iOS in the Car” for improving the dashboard experience. The meetings with Tesla could have been about software, such as iOS in the Car, or something much bigger.

Apple didn’t recognize any growth in the U.S. last quarter, so the company’s strategy may well indeed be to create growth by developing new product categories.

The iWatch is expected later this year according to many rumors.


Todd Haselton

Todd Haselton has been writing professionally since 2006 during his undergraduate days at Lehigh University. He started out as an intern with...