Ordering food right from your smartphone is nothing new. Even making restaurant reservations can be done with a smartphone. But later this year, the mobile market will achieve nirvana when Taco Bell launches its own app, allowing customers to order food right from their device. Forget that your handset is capable of playing games, sending people money, and sharing with friends. Finally, a company is pushing the mobile boundaries by helping your phone reach its maximum potential. Only in America.
According to the Nation’s Restaurant News, Taco Bell has spent the last two years perfecting a system that will allow locations around the U.S. to accept order via smartphone. “Living Más is all about doing things differently,” said mobile lead Jeff Jenkins. “One brand will be extraordinary, while everyone else is ordinary.”
The app will work by being contextually aware, providing customers with information based on the time of day and what Taco Bell locations are nearby. Various greetings will be displayed depending on when you’re ordering, and you can even save your favorite orders for seamless ordering down the road. Credit cards and Taco Bell gift cards will be accepted as form of payments.
Once your order is placed, you simply go down to your favorite location and pick it up—separate sections will apparently be set up for mobile orders. Orders will even be able to be picked up through the drive-thru. In addition, Taco Bell won’t make your food until you’re actually close by—it knows because of GPS—ensuring that your meal is piping hot when you pick it up.
There are plenty of reasons to own a smartphone. But is it actually smart without the Taco Bell app? “It’s really more about convenience and customization,” Jenkins said.