The strength of Apple’s growing product lineup helped push its sales beyond that of all Microsoft’s PC partners. According to analysis by Benedict Evans, the Cupertino company’s combined production of Mac, iPhone, iPod touch and iPad devices hit an all-time high during the previous quarter, edging out all Windows PCs put together, and about equal to Windows PC and Windows Phone shipments. In 2013, Apple’s lineup was bolstered by two new iPhones, a new iPad mini and brand new Mac Pro.
While you’d expect Apple’s large family of products to outsell the whole of Windows PCs, the data is important because it further highlights where the market is headed. Instead of throwing down hundreds for a traditional computer, people clearly prefer spending their money in the mobile space, where consumers continue to turn when they need to get work done.
This is a pretty good illustration of the scale of mobile: Apple limits itself only to the high end of the mobile market but still sells more units than the whole PC industry, Evans noted.
During Apple’s earnings call last month, the company said it sold a record 51 million iPhones, 26 million iPads and 4.8 million Macs during Q1 2014. MacRumor research suggests the average hardware selling price was at $584 across its lineup, while Q3 data from 2013 revealed the average Windows PC sold for $544.