Google may dominate the world of online search, but Microsoft and Yahoo are making moves of their own, at least when it comes to local listings. Last week, Microsoft invested in Foursquare as part of a deal to integrate its check-in service with Bing, and now Yahoo CEO Marissa Mayer has inked a deal with Yelp to bolster its own search results.
The new partnership between Yahoo and Yelp should become a public feature in the next few weeks, The Wall Street Journal reports, citing one employee who learned the news at a Yahoo company meeting last Friday. Details of the agreement are still unclear, but we imagine Yelp’s crowd-sourced reviews will be featured at the top of relevant search results, similar to the information cards Google places at the top of its own searches.
Back in 2009, Mayer pushed for Google to acquire Yelp while working at the Internet giant as head of search, but the deal fell flat and Google subsequently purchased Zagat to compete in the restaurant reviews market.
Yahoo currently holds just over 10 percent of the online search market, compared to Microsoft’s 18.8 percent and Google’s massive lead at 67.3 percent. The deal with Yelp could help bolster its market share, particularly among people who are searching for restaurants, local points of interest and more.