Live streaming isn’t just what we’ll say when describing Netflix and Hulu this year. In the video game industry, live streaming is quickly becoming a very hot commodity, and Twitch is racing to the forefront. The platform, which has functionality built right into the PS4 (and soon the Xbox One), announced it now has over one million “monthly active broadcasters.” That means you and 999,999 others stream gameplay each month, whether it is a tournament of some sort or a level of Resogun.
In response to Twitch’s rising success, the company announced it will replace Justin.tv Inc. as the corporate umbrella name; Twitch actually spun off from Justin.tv, which is described as a “lifestreaming” website, back in June 2011. Since being integrated into the PlayStation 4, Twitch has added more than 100,000 new accounts, and that figure will no doubt go up once the Xbox One jumps onboard. At the end of 2013, Twitch said it topped off at 45 million unique monthly visitors, which amounted to an average of 106 minutes of video a day.
“As Twitch has continued to grow as the leader of the video game streaming space, it has eclipsed our previous initiatives,” said Emmett Shear, CEO and Founder of Twitch. “Given our total focus on serving the gaming community it makes sense to reposition it as our primary brand.”
Now that streaming is so easy and readily accessible, 2014 might be the year video game streaming goes main stream. As it is, the form of entertainment is already burgeoning on platforms such as YouTube with thousands of lets play channels. According to recent data from research firm Deep Field, as noted by Forbes, Twitch drove 1.8-percent of Internet traffic in the U.S. in a period ending on Feb. 3, better than Hulu, Facebook and Amazon.