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Rdio Teams with Tesla After Spotify Gives Carmaker the Cold Shoulder

by Todd Haselton | February 6, 2014February 6, 2014 10:00 pm PST

GG2013 - Break - Tesla Model X

Elon Musk recently confirmed that Tesla has struck a deal with streaming radio service Rdio, which it will add the option to access inside of its future cars in Europe, according to GigaOm. Tesla currently uses Slacker Radio in the United States, though Rdio will provide users with the option to choose specific songs from a huge library of music – about 20 million songs – through speech recognition technology. Why Rdio? Apparently Spotify gave Elon Musk the cold shoulder.

Musk said that Spotify is a good option but that “initially, Spotify wouldn’t work with us to integrate it into the car.” To us, that sounds like it would have been an amazing opportunity for Spotify – at least to work with a company such as Tesla, which is on the cutting edge of the auto industry – but perhaps there’s something behind the scenes that prevented the partnership. More likely, Spotify probably didn’t see potential for a large return on investment. Musk said that Spotify might be a partner in the future, if anything changes.

Tesla already offers other streaming options inside of its car, including TuneIn radio. Its automobiles also have access to HD radio stations, and of course can be hooked up to a smartphone with access to any streaming service of your choice. A new default option still shows an increasing interest among content partners to get inside automobiles, however, and we expect that trend will continue as connected cars become more popular.


Todd Haselton

Todd Haselton has been writing professionally since 2006 during his undergraduate days at Lehigh University. He started out as an intern with...