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Apple Reportedly Ramping Up iPhone 4 Production for Emerging Markets

by Brandon Russell | February 4, 2014February 4, 2014 5:15 pm PDT

iPhone 4S wood back

The Economic Times claims Apple has resumed iPhone 4 production in response to sliding sales in emerging markets. The Cupertino company will presumably market the device as a low-cost option, and focus on markets such as India, Indonesia and Brazil. Shipments of iPhone 4 models bearing manufacturing dates of December 2013 were reportedly spotted passing through these markets recently, lending credence to the rumor; more stock, produced in January, was also recently shipped, the report says.

Following the launch of Apple’s iPhone 5s and iPhone 5c, the company ceased production on its iPhone 4, closing off a huge chapter in its handset lineup. But in an effort to capture declining sales, Apple saw fit to bring the handset out of retirement, which first hit the market all the way back in 2010. You can still purchase the iPhone 4 in some places—Virgin Mobile, for example—so the device still has some life left. And with a phones grabbing cheaper off-contract prices—it’s no Moto G—it’s an enticing offer for potential iPhone owners.

Shipments to India alone could be as high as 60,000 units, The Economic Times said, though it’s unclear how many units will be available in Brazil and Indonesia. Apple’s iPhone 4 is the company’s oldest iPhone to support iOS 7, which was released late last year, and the most attractive offer in emerging markets because of its affordability. A report from January claimed an 8GB iteration of the iPhone 4 would hit shelves in India for about $244 without a contract, but nothing has been made official just yet.


Brandon Russell

Brandon Russell enjoys writing about technology and entertainment. When he's not watching Back to the Future, you can find him on a hike or watching...

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