BlackBerry devices in the U.S. during Q4 2013 accounted for less than one percent of sales, according to equity firm Consumer Intelligence Research Partners (CIRP). The Waterloo company just barely cracked 0.5-percent, falling from two percent during the same period the year before. The dismal performance wrapped up a year that saw BlackBerry introduce a brand new touch-focused OS, and officially distance itself from the consumer market.
While the U.S. isn’t the only mobile market, BlackBerry’s diminishing fortunes highlights just how far the giant has fallen. Competitors, meanwhile, are at an all-time high, underlining where consumer loyalties lie. Not even BlackBerry’s introduction of BBM to competing platforms helped its fortunes much.
“Because it’s so small, we can’t really estimate it with any more precision that that,” a spokesman for CIRP said of the company’s market share. Ouch.
It wasn’t long ago when BlackBerry was at the top of its powers. But the company’s inability to adapt to market trends, and reliance on enterprise customers who have moved to BYOD initiatives meant the beginning of the end for the Canadian powerhouse. If ever there was an indication that BlackBerry is heading into irrelevance, figures like this should leave no doubt. Will greater access to Android apps help?
The company revealed in its latest earnings report that it sold just over 4 million smartphones during a period between September and November of last year—3.2 million of which ran BlackBerry 7, not the company’s latest BB10 software. Apple recently announced it sold 51 million iPhones during a period between October and December.