League of Legends keeps growing and growing, and where it’ll stop, no one knows. This week, League of Legends developer Riot Games announced that its game has reached 27 million daily, active players.
To draw an analog to some other big numbers: That’s like more than half of South Korea logging on every day to run lanes and blast creeps. That’s everyone in Australia, plus some, logging in. In addition, Riot says it has also topped 7.5 million concurrent players, up from 5 million last March. Nearly 70 million players log in monthly, according to Polygon‘s report.
These insane numbers have led to $624 million in revenue for the company in 2013, a number sure to grow for 2014. League pulls in players with the free-to-play model, and then a small fraction of those players spend money on characters and customization options. Incredibly, League of Legends is only the second largest free-to-play title; Smilegate’s free-to-play FPS CrossFire is even bigger in China and South Korea, pulling in $957 million last year, according to GamesBeat.
This fall, the League of Legends championships pulled in 32 million online viewers in addition to filling the 18,000-seat Staples Center in Los Angeles and a 7,000-seat stadium in South Korea.
MOBA games aren’t going anywhere, and neither are free-to-play offerings. League of Legends proves this beyond a doubt, and it’s not even the biggest kid on the block.