Demand for Beats Music has been so overwhelming that AT&T’s exclusive family plan deal is being delayed until Friday, Jan. 31. The app officially hit iOS, Android and the Web early last week, receiving a terrific reception among users. It was a long time coming, too; a streaming service from Beats, which is most famous for headphones, had been rumored for several months. Unlike other competing services, Beats Music only offers a paid tier option, with a free seven-day trial period.
“Due to overwhelming initial demand for the Beats Music app, we’re now planning to launch our exclusive Beats family offer in our retail stores and online on Jan. 31,” an AT&T rep said on Monday.
The service currently goes for $9.99 for individual users, or $14.99 per month for AT&T users. If you do decide to go through the AT&T route, the additional cost will be tacked onto your monthly plan; up to five users can take part in AT&T’s exclusive family deal, which comes with a sweet 90-day trial period before charges begin to appear.
Despite being late to the music streaming market, Beats Music is attempting to differentiate itself by using well-known artists and other professional to curate its massive library. If you’re curious about Beats Music, you can check out the app now, or wait to see a commercial for it during the Super Bowl on Feb. 2.
Update: AT&T reached out to TechnoBuffalo to clarify. The service is still available right now and customers have already signed up through AT&T. The carrier said it’s simply delaying its in-store marketing and merchandising due to Beats server issues with increased demand.