Arguably one of the most memorable television commercials ever aired, Apple’s “1984” ad was directed by Ridley Scott and teased the world about how the Mac would change the world.
Even at this early point in Apple’s history you can see Steve Jobs trying to establish an air of mystery around his fledgling company. This ad ran during the 1983 Super Bowl, and then one more time on Jan. 22, 1984, and that was it. Perhaps it was his limited advertising budget, or maybe he was trying to create water cooler talk, but it certainly got people interested in just what a Macintosh was.
I can remember seeing the ad air back then, and as I already had a Commodore 64 it caught my attention. What in the world was this new computer going to be?
Say what you will about Macs, it’s 30 years to the day later and we’re still discussing them… and this ad.