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Apple Launches Two New iPad Air Ads: “Light Verse” & “Sound Verse”

by Jacob Kleinman | January 22, 2014January 22, 2014 2:00 pm PST

Yes, the powerful play goes on… at least if you dig Apple’s new commercial. Apple on Wednesday shared two new TV iterations of its recent iPad Air ad on YouTube. Both are basically shorter versions of the “Your Verse” ad that borrowed lines from a Walt Whitman poem.

“Sound Verse” emphasizes the iPad Air’s ability to record and play sound in different situations, while “Light Verse” focuses on shooting video with the tablet. Both quote Whitman’s O Me! O Life! poem, which was also featured in the original, and ultimately asks you “What will your verse be?” Or, in other words, how will you contribute to humanity during your life? And, if Apple has its way, how will you contribute using an iPad Air? While the commercials feature scenes from the first ad, they’re also much shorter, at just about :31 seconds in length, and therefore more concise.

You can check out the new iPad Air commercials below.

Apple (YouTube)

Jacob Kleinman

Jacob Kleinman has been working as a journalist online and in print since he arrived at Wesleyan University in 2007. After graduating, he took a...

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