Candy Crush Saga developer King.com filed for a trademark on the word “candy” last February with the U.S. Patent and Trademark Office, and wouldn’t you know it? Beyond all logic and common sense in this crazy world, as of Jan. 15, the social game publisher now owns the trademark on the word “candy.”
Here it is on the UPTO’s website, clear as day.
No mentions of fonts, style, or color or anything of the like. The word “candy” now officially belongs to the company, and it has the rights to use it on games, clothing, merchandise, and whatever it believes necessary.
What do you do with such power? Well, you bring it down hard on others, right? A mere five days after approval, it has started crusading against all other apps and social games that use the word. Reports are coming in that King.com has given offenders 30 days to prove that their games do not infringe on its rights, or the games must be removed.
Gamezebo has one such request from developer Benny Hsu of All Candy Casino Slots – Jewel Craze Connect: Big Blast Mania Land. He responded to King.com’s request believing it was a mistake and received this as a reply.
“Your use of CANDY SLOTS in your app icon uses our CANDY trade mark exactly, for identical goods, which amounts to trade mark infringement and is likely to lead to consumer confusion and damage to our brand. The addition of only the descriptive term ‘SLOTS’ does nothing to lessen the likelihood of confusion.”
Not only that, but the requests are reportedly coming directly from Apple who is helping enforce the new trademark. And you thought you had seen everything with the U.S. Patent and Trademark Office? Well, you were wrong. I just hope King.com knows what they are in for because I know one man they do not want to get on the wrong side of.