Beats Music launched today, offering yet another music streaming option for anyone who hasn’t already committed to Spotify, Rdio and a number of other alternative services. For now Beats Music is available on Android, iOS, Sonos speakers or your desktop browser as a free seven-day trial, and a version for Windows Phone is coming soon.
Based on a quick scan of Beats Music on both iOS and a desktop browser, the new app is visually stunning and packed with music to the point of almost becoming overwhelming. True to its promise, Beats drops you into an already-curated music library. When you download the app you’ll be asked to pick and choose your favorite artists and genres and enter a bit of personal information including your age and gender. Once the app boots up you’re immediately served with a wealth of playlists curated by people and publications based on your own musical tastes.
At the same time, Beats Music offers a full library of over 20 million tracks, putting it at the front of the pack with Spotify when it comes to pure quantity. The app is also full of playlists curated by everyone from Dr. Dre to Ellen Degeneres to Pitchfork Media, while a mobile-only mode called “The Sentence” lets you plug in a few descriptive keywords and create a new radio station on the fly.
After your seven-day trial is over, Beats Music will cost $9.99 per month. The company’s also working with AT&T, which will add the service to your monthly cellular bill and even offer three months of free music if you’re already subscribed to the carrier. If you choose the AT&T route, you can also add up to five users to a single monthly plan that costs just $14.99 per month.