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Verizon to Intro $60 250MB Share Everything Plan Tomorrow

by Todd Haselton | January 20, 2014

Verizon HTC One-Branding

Verizon will reportedly introduce a new Share Everything plan tomorrow in an effort to woo customers to upgrade to a smartphone. The plan will cost $60 and will provide 250MB of data, undercutting the existing $80 plan that provides 500MB of data each month. On average, smartphone owners consume a lot more data than that – more than a few gigabytes per month – so this is for only the most conservative users.

The new plan also won’t be permanent, according to CNET the $60 Share Everything plan will only be offered by Verizon for a limited time. The new plan is likely an effort to attract basic phone customers up to a smartphone and a data plan. While Verizon doesn’t say it outright, a smartphone user won’t last long on that kind of plan. While it might prove attractive to new smartphone users at first, most will probably find themselves on a more expensive plan that offers more data soon after moving to a smartphone.

CNET says $20 of the total $60 monthly fee is for data, voice and text message access while the other $40 covers the cost of adding a new smartphone to a Share Everything plan. If anything, it appears Verizon knows that data is a gateway drug and that, once a user is hooked, he or she will likely opt for a more expensive plan.

CNET

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Todd Haselton

Todd Haselton has been writing professionally since 2006 during his undergraduate days at Lehigh University. He started out as an intern with...Todd Haselton has been writing professionally since 2006 during his undergraduate days at Lehigh University. He started out as an intern with...