If you listen to Spotify without a subscription, you may have noticed that, after a 6 month period, you can only listen for free for so long. That’s no longer the case. Spotify announced on Thursday that all of its listeners can now listen to Spotify without any time limits, completely free. That’s not to say you won’t still hear ads, you will after a few songs, but you can keep listening without worrying about hitting a cap.
Previously, Spotify limited its free users to 2.5 hours of music playback each week. That meant, even with ads enabled, you had to stop listening to Spotify and move to another music service after time period of playback was consumed. The announcement follows Spotify’s decision to make playback on all iOS and Android devices free, with ads.
I’m a premium Spotify member, which means I pay $9.99 per month for unlimited ad-free access. The new option doesn’t change anything for premium subscribers, but it does make the experience less stressful for folks who are reluctant to sign up for a monthly payment. It will also probably help Spotify retain customers who might otherwise choose a service like Pandora, which only stops music playback on its free model when it suspects you’re no longer listening.