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Pizza Hut Makes $1 Million in 4 Months with Xbox 360 App

by Eric Frederiksen | January 12, 2014January 12, 2014 9:00 am PST

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We’re ordering pizza with our Xbox 360s. At least, more of us than anyone would’ve guessed: Pizza Hut pulled in $1 million in just the first four months after its release this spring.

In an interview with Polygon, Director of Public Relations for Pizza Hut Doug Terfehr said that the Xbox 360 app has “been a source of unbelievable growth” for the company. “Just the explosion of people who wanted to download it, experiment, play with it with Kinect. As soon as we did one, everyone was contacting us to do the next [one].”

The company is interested in more pizza apps, but couldn’t confirm whether they’re actively working on another console right now. The company is working on improving its mobile applications first. Representatives said, “conversations continue to be ongoing with us. Wherever you are, we want to be.”

They’re definitely not done, though, and they know their audience: “When you talk about a sweet spot for the pizza category, its definitely gamers and gaming. We’re not done in that space,” Terfehr said. Well, he’s got us pegged, right? At least we don’t have to worry about getting locked in a limo and eating ourselves to death.

Polygon

Eric Frederiksen

Eric Frederiksen has been a gamer since someone made the mistake of letting him play their Nintendo many years ago, pushing him to beg for his own,...

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