After yesterday’s announcement of PlayStation Now by Sony, it should hardly be a surprise that GameStop wants in on the business.
As the console side of the games industry moves toward digital sales more and more, GameStop knows it has to find ways to bring players in. A representative of the retailer told GameSpot that it is “looking forward to working with [Sony] on including the new PlayStation Now service as part of our portfolio of gaming products.” The representative made sure to mention that physical sales don’t account for all of their business, with $600 million coming from digital sales that are initiated mostly through their physical stores.
The announcement of PlayStation Now, the first streaming game service to be made available by a console manufacturer, resulted in a noticeable dip in GameStop’s stock on Monday, ensuring a swift response from the company.
It might sound silly at first glance, but Xbox Live and PSN cards have done well at retailers, and companies like Sony and Microsoft need somewhere to sell their consoles. If Sony doesn’t include GameStop in the dealings, they could always decide not to stock the consoles anymore, which are not a huge moneymaker anyway. Analyst Michael Pachter notes, however, that Sony’s sales through GameStop help the retailer more than PlayStation Now will hurt it, suggesting that the stock dip and reaction from GameStop are premature and unnecessary.