Motorola started a trend with the Moto G when it created and launched a low-cost, but still very attractive and relatively powerful, Android handset. Asus amazed us during the 2014 Consumer Electronics Show when it unveiled the ZenFone 4, ZenFone 5, ZenFone 6 and PadFone mini, all with super low-cost price points.
The Asus ZenFone 6 particularly stuck out to us, largely because it offers a huge 6-inch display, an Intel Atom processor, a 2-megapixel front-facing camera, a 13-megapixel camera and 1GB of RAM all in a beautiful handset. It’s going to launch in multiple colors and will soon have Android 4.4 KitKat (it will launch with Android 4.3 Jelly Bean). All of this might sound like a $300+ phone, but Asus is going to sell it completely off contract for just $200. That’s just about $20 more than you’ll pay for the Moto G direct from Motorola.
We’ll be super tempted to pick up the ZenFone 6 when it launches, and love that Asus is pushing the low-cost-but-still-solid smartphone trend to its boundaries. Kudos, Asus, this award is well deserved.