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Canon Unveils New PowerShot Models, Including One With a Rear-Facing Camera

by Brandon Russell | January 8, 2014January 8, 2014 9:00 am PST

Canon’s PowerShot lineup got a little bigger on Monday, with the camera maker announcing three tiny shooters for those looking for a nice point-and-shoot. The one that’s most curious is its new N100 model, which features your typical camera in the front, and a rear-facing camera plastered right on the LCD so you can snap a picture and a selfie at the same time. Like if you’re reacting to an incident you’re snapping a picture of, you can capture both moments simultaneously. It’s definitely strange, and odd for functionality we’re used to seeing on smartphones. But, who knows, maybe it’ll attract some younger users to the camera market, which is heading south thanks to the popularity of smartphones.

Canon’s new models include the SX600 HS, ELPH 340 HS and N100 (the selfie machine). Starting with the SX600 HS, the camera sports a small frame with a 16-megapixel BSI CMOS sensor stuffed inside of it; there’s also a DIGIC 4+ processor, 18x 25-450mm f/3.8-6.9 lens, 3-inch LCD and built-in Wi-Fi and NFC capabilities—features that are quickly (thankfully) becoming the norm in new cameras.

Moving on down to Canon ELPH 340 HS, it’s similar in design and quality to the SX600, though it doesn’t have quite the same zooming capabilities. Not really the biggest issue, especially if you’re just using this to capture some nights out with friends, but know that the 340 HS only has 12x optical zoom instead of the SX600’s 18x—not a huge difference, in all honesty. The 340 HS also has a 16-megapixel sensor, DIGIC 4+ processor, 3-inch LCD and Wi-Fi and NFC capabilities. As mentioned, the only real difference is the lens, so take that into account when deciding between the new cameras.

The N100 is a different story, and has a specific capability not often seen in a point-and-shoot. Billed as a follow up to its PowerShot N, Canon’s new camera is capable of taking a photo of both your subject and you, then embedding your face right onto the original image. It’s definitely odd, and will ensure you really think about how you compose images before snapping them, but it’s a fun concept that will likely make for some neat results. It’s by no means a flagship feature, especially when smartphones are just as capable of achieving similar results, but it can definitely be a selling point for buyers.

Canon’s N100 sports a 12-megapixel CMOS sensor, DIGIC 6 processor, 5x 24-120mm f/1.8-5.7 optically stabilized lens, tiltable 3-inch touchscreen and Wi-Fi and NFC, just like its other two PowerShot models. All three cameras are set to hit this spring, with the SX500 going for $250, the ELPH 340 HS starting at $200 and the N100 going for $350. Pick your poison.

Canon Canon

Brandon Russell

Brandon Russell likes to rollerblade while listening to ACDC.

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