Beats Audio’s long-delayed music streaming service is expected to launch later this month ahead of the Grammy awards on January 26, and according to a new report from The New York Post all the pieces are finally falling into place. The often-controversial NY newspaper cites an anonymous insider, who claims Beats Music has inked a deal with AT&T to bundle the streaming service’s fee with its monthly bills as a simple add-on.
The strategy mimics one Spotify already has in place with both AT&T and T-Mobile, but Beats Music hopes to beat the current leader in music streaming by offering a a fresh approach in an already-crowded market. Unlike popular services like Spotify and Rdio which offer a blank slate users can fill up themselves, Beats will reportedly drop new subscribers into a library already full of music based on their individual preferences.
Beats Music’s strongest weapon however, may come in the form of a barrage of Super Bowl ads the company will unleash next month, several anonymous insiders told The Post. The company will reportedly pay top dollar for a series of commercials featuring hot new artists in a bid to overtake Spotify and its six million subscribers.
“They’re going to try to blow Spotify out of the water,” one source said.
Whether music fan’s who’ve already invested time and money into Spotify or another service will be willing to switch over to Beats Music is questionable. Still, a major marketing campaign during the Super Bowl could help convince a whole new group of people to try out music streaming for themselves. As for us, we’re counting down the days when we can finally give Beats Music a test drive.