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How Pebble Kept the Pebble Steel Smartwatch a Secret

Yesterday we had a chance to check out the brand new Pebble Steel, the latest watch from a company that made its name — and its watch — through crowd funding. In a brief meeting with one of Pebble’s executives, we had some insight into how Pebble kept the new Pebble Steel a secret, even while the device was out in broad daylight during testing.

The executive, Myriam Joire, said that she had been testing the Pebble Steel for about three months, using it day to day while the company worked on tweaks and finished up the design. That’s tough out in the public, of course, so Joire decided to create her own method of disguising the Pebble Steel to look like a the first model. How? Through the use of 3D printers.

Joire downloaded a 3D printing recipe and printed out a plastic cover that looks a bit like a scratched-up Pebble face. Then, she tweaked the design a bit and filed down the sides so that it slid right on top of the Pebble Steel. The result was Pebble’s brand new smartwatch with a cap that disguised it to look like last year’s model. Clever!

Check out a few pictures of the disguised Pebble Steel above.

Todd Haselton

Todd Haselton has been writing professionally since 2006 during his undergraduate days at Lehigh University. He started out as an intern with...