Activity trackers are booming in popularity, with stalwarts such as Nike, Jawbone and Fitbit among those with all-new devices ready for a new crowd of health nuts. So it’s no surprise to see other companies—some that are typically known for dancing in other product markets—to enter into the world of fitness tracking. Garmin took the opportunity on Monday to announce a new fitness band, known as Vivofit, in an effort to go after the increasingly popular industry.
Garmin’s Vivofit looks like it came straight from Fitbit’s factory floor, with colorful rubber bands and a relatively large display for devices of this nature. The display itself is curved, and shows how many steps a user has taken, calories burned, distance traveled and how far they need to go in order to reach a specific goal. Goals are actually set on a daily basis, based on your current activity level. Vivofit actually learns your current activity level, adjust that in correlation to your expected goal, and then assigns something that’s more attainable. It’s a more dynamic and immersive experience so you’re always achieving something, and not discouraged if you miss a goal.
The really neat thing about the Vivofit is that it shows a red bar right on the display if a wearer is inactive for an hour; this gentle reminder encourages users—those who sit in front of a computer all day, for example—to get up and move around every once and awhile. It’s a habit more of us should get into.
The band itself is water-resistant—wearing it in the show is a-ok—and is also capable of recording sleeping patterns, completing that harmonious circle of “This Is What A Fitness Tracker Should Do.” The device doesn’t need to be charged despite the display always being on, but Garmin claims the battery should last a user about a year before needing to swap out for a new one. When the Vivofit launches in the early part of this year, it’ll be available for $130 and $170 in five different colors, with the more expensive model coming with a bundled heart rate monitor for even deeper tracking.