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PlayStation 4 Gets its First Japanese TV Spot – Gaijins Love Our Machine!

by Ron Duwell | January 1, 2014January 1, 2014 3:30 pm PST

The PlayStation 4 has been released in America and has broken all kinds of records, but what about the country where its corporate overlords are located. Sony has been holding out on its fellow countrymen, but don’t worry too much. The console finally has its first television spot all set to entice potential buyers, and guess what! It makes the rest of the world look really cool!

Yes, Sony’s method of advertisement in Japan is to sell the PlayStation 4 is not to show off any fun games that they might want to play. No, they just show a bunch of Americans, Canadians, Australians, etc. standing in long lines to buy their console because if the gaijin who they favored with early releases are into the PlayStation 4, then it must be cool, right?

I’m not sure what the real message is here. There aren’t any great Japanese games available for the PlayStation 4 as of yet, so Sony doesn’t exactly want to advertise that fact I suppose. Seriously, in the two minute commercial, no more than three seconds are dedicated to games. A flash of Knack, a flash of inFamous and Killzone, none of which are going to turn any heads in Japan.

Maybe the social aspects of the PlayStation 4 is what is up for sale in Japan because now they can connect with people overseas. I doubt that though because only hardcore gamers buy consoles in Japan anymore, and they aren’t too thrilled about playing with gamers they can’t speak with.

No, the message here is clearly “look west” because that is what the entire video game industry is doing. We are so sorry, Japan, that we have turned our backs on you after everything you have given us.

The PlayStation 4 will be released in Japan on Feb. 22, a full three months after the American release. I don’t think its going to be a big success, unless Metal Gear Solid 5 ends up being the greatest thing ever made.


Ron Duwell

Ron has been living it up in Japan for the last decade, and he has no intention of leaving this technical wonderland any time soon. When he's not...