Let’s not mince words: Nintendo’s had a rough time with the Wii U.
It had a rough launch just like any other console, but after that it frequently suffered from confusing messaging that left consumers outside the hardcore community wondering just what the Wii U is. It’s not that there aren’t tons of great games, because there really are. We even called the system this holiday season’s hidden gem. And the hidden part is the real problem.
Nintendo’s new ad will probably look ridiculous to those of us who know what the system is and maybe even already own it, but this is exactly the kind of ad Nintendo needs to get out there in Superbowl-like viewing numbers to let people know what the Wii U is and why you need it.
The ad highlights the variety of unique functions of the system, shows off some of the current and future titles, and makes it plainly, unmistakably clear that this is a new system, not an add-on for the Wii. If Nintendo can keep its messaging clean like this and get the ads in front of more eyes, the Wii U could achieve the sales it needs to climb out of the hole its current numbers have it in.
The last line, though – “Just look for the U on the box” – tells me that maybe Nintendo realizes naming it something so similar to its predecessor might not have been the best idea.