During the Miami Dolphins victory over the New England Patriots last weekend, Qualcomm was quietly testing its new Gimbal beacon technology at Sun Life Stadium. For sports fans, the new technology means location-driven and specifically targeted messages, alerts, and more on mobile devices, providing fans with a unique experience that attempts to almost bring the stadium itself to life. Instead of the action just taking place on the field, Qualcomm’s Gimbal beacon sends users special offers for concession stands and team stores, and also team and player related content.
If that sounds familiar, it’s because the implementation is essentially like Apple’s iBeacon technology introduced in iOS 7.
“Gimbal turns sports venues into smart venues, enhancing the stadium experience for fans, and giving owners and team sponsors better ways to connect with and serve them,” said a spokesperson on behalf of Qualcomm.
In order for the technology to work, proximity beacons are distributed throughout a specific location—in this case, Sun Life Stadium. Users are then required to download an app, which allows their device to communicate with the technology, allowing game-related alerts and other notifications. Gimbal is capable of sending out alerts to all users simultaneously, and also based on proximity. So if you’re by a specific beacon, a specific alert will pop up.
The plan right now is to further build out Gimbal at Sun Life Stadium and improve upon the alerts users get as early as next season. There’s a video on the Miami Dolphins website talking more in depth about getting Gimbal to market, and where the technology can go outside of the sporting arena, so you can check that out if you’re interested.