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T-Mobile “Project Houdini” May Convince You to Switch Carriers

by Todd Haselton | December 20, 2013December 20, 2013 10:00 am PDT

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T-Mobile just announced its UnCarrier 4.0 press conference during this year’s Consumer Electronics Show. While we originally weren’t quite sure what to expect, TmoNews is shedding some light on the situation.

Apparently T-Mobile’s next step will be to continue to woo customers away from competing carriers. It’s already doing quite a good job with $0 down options and global roaming, but now it’s going to try to pay your early termination fee (ETF) to switch, too. TmoNews says it has learned that T-Mobile’s new option is code named “Houdini” and the carrier is working to provide up to $350 in credit if you pay an early termination fee (often about $350) and switch over to T-Mobile.

“Emphasis will be on families switching up to 5 lines regardless of contract end dates,” an unnamed source told the news outlet. “New customers will receive instant credit when they trade in a smartphone, then get a credit for the ETF charged by their old carrier when they submit the final bill to TMO.”

TmoNews said it has no way of verifying the information it received, however, so this very much is a rumor for now. We’ll be reporting live from T-Mobile’s press conference on Wednesday, Jan. 8 when we’ll find out for sure. Stay tuned.

TmoNews MarketWire

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Todd Haselton

Todd Haselton has been writing professionally since 2006 during his undergraduate days at Lehigh University. He started out as an intern with...


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