Hulu appears to be ending 2013 on a very high note which could see its revenue and subscriber base reaching record heights.
On Wednesday Hulu announced that it was estimating it would end the year with $1 billion in revenue, up from the $695 million it earned in 2012. When you look at over time from 2009, the growth the service has seen is quite impressive.
The number of subscribers to Hulu Plus – the pay portion of the service – is growing, but it is still a far cry from catching up with Netflix’s over 20 million paying customers. Hulu is projecting that by the time the clock strikes the new year it will have just slightly over 5 million subscribers, which is indeed impressive as it ended 2012 with just over 3 million. Why it lags so far behind Netflix, however, is still a bit of a mystery.
Hulu Japan, the service’s first international expansion, also will apparently have doubled its subscriber number since the beginning of the year, but no further information was provided as to exactly how many people that translates to.
When it comes to original content, Hulu launched 20 Hulu Originals this year and says that it plans to double that number over the coming years. At what pace it will be doing so was not made clear, however.
Considering Hulu did another round of trying to auction itself off this year, these numbers make you wonder why it tried. While it may not be the biggest service out there, it is showing steady and healthy growth. Why it was so eager to sell itself off, only to stop that process at the last moment, remains a mystery.