Since its launch, Vine has been an almost entirely mobile experience. The Twitter-owned company’s website simply directs you to its iOS, Android and Windows apps, and while you can link to individual Vine videos online, there’s no way to view more content by the same person from your browser. That may finally change with the introduction of vanity URLs.
Starting tomorrow, Dec. 20, verified users will be able to register their URLs, while everyone else will gain access to the new feature on the 23rd. To sign up just visit vine.co tomorrow or on the 23rd and register your desired URL, which will appear as “vine.co/username.” Vine will also reserve verified usernames to block other users from squatting on a celebrity’s name.
There’s no guarantee that vanity URLs will lead to full-blown online profiles, but offering the ability to scroll through an individual user’s Vine posts online would be a smart move for Twitter. The same strategy worked well for Instagram, which began as a mobile service with a poorly-designed website, but has since evolved into a fully functioning website that’s a pleasure to use. Instagram has had plenty of success copying Vine, maybe now it’s time for a little payback.