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Interactive Moto X Print Ad Coming to Wired’s Jan. Issue

by Jacob Kleinman | December 19, 2013December 19, 2013 8:00 pm PST

In a bid to attract more customers to the Moto X, which has seen “disappointing” sales despite receiving overwhelmingly positive reviews, Motorola will debut an interactive print ad in next month’s Wired to show off the company’s Moto Maker customization tool.

Using paper thin LED lights, buttons and a battery, the Moto X ad lets you pick between 11 different options. Click on one and the handset will instantly change color. Of course, the actual device offers much more customization, including 19 total options including a bamboo wood back panel, accents and a personalized engraving, but hopefully this will be enough to get readers onto the actual Moto Maker site.

You can watch a video showing off the upcoming ad in action above, but getting your hands on the real thing may prove a bit harder. Wired will reportedly only print 150,000 copies of its January issue with the Moto X print ad inside, which will be available exclusively in Chicago and New York. You can also check out a slideshow of our own Moto Maker experience in the gallery below.

Jacob Kleinman

Jacob Kleinman has been working as a journalist online and in print since he arrived at Wesleyan University in 2007. After graduating, he took a...