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First Instagram Ads a Success, Company Says

by Jacob Kleinman | December 19, 2013December 19, 2013 10:00 pm PST

instagram ads

Instagram introduced the first paid ads for its mobile app back on Nov. 1, and over a month later the company says it’s been a huge success so far. In a blog post sharing its early analysis, the company reveals how its sponsors faired on Instagram.

The report claims that all four sponsors included in the study received a huge response even without flooding Instagram with ads, easily getting the views they wanted. Specifically, Levi’s reached 7.4 million Instagram users in the U.S. during a nine-day campaign targeting people aged 18 to 34, while Ben & Jerry’s achieved similar results, reaching 9.8 million people in just eight days.

Instagram explains that users generally remembered the ads more consistently the more they saw them, which shouldn’t come as a surprise. The report also notes that in a paid ad for Ben & Jerry’s new¬†Scotchy Scotch Scotch ice cream, users were not only aware of the flavor but associated it with the brand.

Overall, Instagram clearly views it first set of paid advertisements as a success. Whether this means the company will increase the amount sponsored content in your Instagram feed in the future is still unclear. One thing’s for sure though, these ads aren’t going away.


Jacob Kleinman

Jacob Kleinman has been working as a journalist online and in print since he arrived at Wesleyan University in 2007. After graduating, he took a...