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Nintendo Experimenting With Smartphone and Tablet Applications

by Ron Duwell | December 18, 2013December 18, 2013 3:15 pm PST

Miiverse app

We’ll just set this straight right away. There is no way Nintendo is bringing any of its properties to the billions of people who use smartphones and tablets around the world.

Nintendo of America President Reggie Fils-Aime confirmed this in an interview on Seattle’s King 5 News, stating bluntly, “Our philosophy that Nintendo games are best played on Nintendo devices has not changed.”

However, this does not mean Nintendo is willing to overlook such a large potential userbase, and might even begin testing “little experiences” designed to lure mobile users over to Nintendo hardware.

“We recognize that there are a lot of smartphones and tablets out there, and so what we’re doing is we’re being very smart in how we use these devices as marketing tools for our content.”

To market Nintendo and its fine line up of properties, Fils-Aime says that they want to deliver just “a little taste of a Nintendo experience” designed to “drive you back to your Nintendo hardware for the full blown experience.”

“It’s largely going to be much more marketing activity-oriented, but we’ve done little things where there’s some element of gameplay — a movement, a shaking, something like that that reminds you of the full blown experience.”

Interesting. The Miiverse and Pokémon Channels have been made available through iOS and Android so far. What else could Nintendo do next to entice the smartphone market without the full blown release of its popular games?

King-5 News Polygon

Ron Duwell

Ron has been living it up in Japan for the last decade, and he has no intention of leaving this technical wonderland any time soon. When he's not...

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