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Kindle Owners Spend Way More Than Non-Kindle Owners on Amazon, Report Shows

by Jacob Kleinman | December 15, 2013December 15, 2013 1:00 pm PST

Amazon Kindle Paperwhite-Back

We’ve known for a while now that Amazon breaks even on Kindle Fire HD sales, which means the company begins to turn a profit the second someone boots up a Kindle and buys an item from its ecosystem of apps, music, movies and more. A new report from Consumer Intelligence Research Partners (CIRP) reveals how much more Kindle owners spend on Amazon compared to those who do not own a Kindle. The answer? Way more.

According to CIRP, Kindle Fire and Kindle e-Reader owners spend $1,233 per year in Amazon purchases on average, while the rest of Amazon’s customers spend an average of $790 per year. The results come from a survey based on just 300 Amazon customers’ shopping behavior over the past three months; it’s kind of a small pool to gather data from, but the numbers still give us a sense of the difference owning a Kindle makes.

Amazon refuses to release sales figures for its Kindle devices, but CIRP estimates that there are about 20.5 million in use in the U.S. while about 40 percent of Amazon customers own one of the company’s tablets or e-readers. Again, we’re not completely sold on these figures considering the survey’s small sample pool, though they still demonstrate how successfully the company uses its Kindle products to push its products and services.

CIRP allthingsd

Jacob Kleinman

Jacob Kleinman has been working as a journalist online and in print since he arrived at Wesleyan University in 2007. After graduating, he took a...