Southwest Airlines recently announced a new offer that will allow its customers to use iMessage from gate-to-gate uninterrupted. The new service will cost you $2, though, which just seems like another way for airlines to make money by offering existing services.
Southwest, for example, already offers Wi-Fi on its flights for $8, but instead of coughing up that fee customers who would otherwise just use iMessage can now opt to do so. iMessage requires a data connection, either a mobile signal or Wi-Fi, so Southwest is presumably just using its Wi-Fi service and blocking all other apps for users who pay $2. Right now, the service will only work with iOS devices that run iOS 5 or later, though Southwest will expand the offering to other devices, including Android tablets and smartphones, next year.
Southwest probably could have stood out from the pack a bit more by making the service complimentary, but for the cost of a pack of peanuts we guess it’s not so bad.