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Southwest Airlines: iMessage From Gate to Gate for $2

by Todd Haselton | December 14, 2013December 14, 2013 9:00 am PST

Blue Southwest 737 without winglets - LAS

Southwest Airlines recently announced a new offer that will allow its customers to use iMessage from gate-to-gate uninterrupted. The new service will cost you $2, though, which just seems like another way for airlines to make money by offering existing services.

Southwest, for example, already offers Wi-Fi on its flights for $8, but instead of coughing up that fee customers who would otherwise just use iMessage can now opt to do so. iMessage requires a data connection, either a mobile signal or Wi-Fi, so Southwest is presumably just using its Wi-Fi service and blocking all other apps for users who pay $2. Right now, the service will only work with iOS devices that run iOS 5 or later, though Southwest will expand the offering to other devices, including Android tablets and smartphones, next year.

Southwest probably could have stood out from the pack a bit more by making the service complimentary, but for the cost of a pack of peanuts we guess it’s not so bad.


Todd Haselton

Todd Haselton has been writing professionally since 2006 during his undergraduate days at Lehigh University. He started out as an intern with...