Wireless charging should be simple. One standard technology to rule them all built into every new smartphone—or at least every flagship—and supported by any wireless charger on the market. Instead, we have multiple competing groups made up of some of the most powerful tech companies on earth including the popular Qi standard developed by the Wireless Power Consortium, the AT&T-backed Power Matters Alliance and the Alliance for Wireless Power (A4WP), which today officially launched Rezence, a new brand for future wireless charging products.
Rezence—which is actually a combination of the words resonant and essence—features a lightning bolt icon surrounded by a set of brackets as its official symbol. The brackets also serve a functional purpose, showing the user where to place their device or showing up on a display to indicate battery life. Unlike its competition, A4WP uses resonant wireless charging based on electromagnetic resonators that can charge your device even from a distance.
While Qi may be the most popular wireless standard at the moment – showing up in Nokia and Nexus devices alike – Rezence has some powerful companies backing it. A4WP includes Samsung, LG, HTC and Qualcomm, though all four companies are actually members of all three competing consortiums in a bid to back the winning group. A4WP notes that it now boasts 70 companies in total, including an unnamed major computer-maker which will go public with the news soon.