Square on Wednesday announced the mobile payment service has acquired Evenly, a company that makes it easier for users to split transactions. Evenly will shut down effective early 2014, after which the company will begin working on seller initiatives. The company could also lend its talents to Square Cash, which publicly launched back in October and allows users to easily send cash to friends. Square’s acquisition follows the company’s deployment of a smaller Square reader.
The addition of Evenly is meant to make the Square experience simpler, which is the whole point of the service to begin with. With Evenly’s technology in place, consumers will no longer need to go through the headache of splitting transactions, and knowing which friend owes them how much. Square Cash already mitigated that issue slightly, but it sounds like Evenly will make it even easier thanks to its ease of use and technical experience.