Yahoo has been on a buying rampage since current CEO Marissa Mayer took over in 2012, most notably paying $1.1 billion to acquire Tumblr. Now, Business Insider is reporting that Mayer may be eyeing another popular content-sharing platform, Imgur.
The photo-sharing website designed for Reddit has reportedly been in “serious talks” with Yahoo since this fall, according to an anonymous source close to the discussions. However, there’s no word on how much it may cost to acquire Imgur or whether it’s likely a deal will ever materialize. Yahoo declined to comment when contacted by Business Insider, and Imgur’s creator, Alan Schaaf, reportedly has no intention of selling the site.
Imgur was created in 2009 by Alan Schaaf, then a college student, as an alternative to other poorly-designed photo-sharing sites. The new website quickly took off, and currently draws in more traffic than Reddit. Imgur’s 10 person team is already exploring possible revenue streams, including ads, paid memberships and sponsored images. Just because Schaff isn’t looking for a buyer doesn’t mean a deal is impossible, but considering the site’s rapid growth and future potential, this may be one company Yahoo can’t get its hands on.