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Dragon’s Crown and Persona 4 Golden Both Hits for Atlus

by Ron Duwell | December 4, 2013December 4, 2013 7:00 pm PST

Persona 4

Atlus has the sales figures for two of its biggest games from the last two years, and both have been proven to be hits for the Japanese publisher.

Atlus’ own Persona 4 Golden, a PS Vita port of its popular game Shin Megami Tensei: Persona 4, shipped 700,000 units worldwide over the course of a year. Not exactly stellar, but seeing as though it was a simple port of a 2008 game on a system with a small user base, Atlus considers it a huge success.

Vanillaware’s Dragon’s Crown, on the other hand, sold more copies in a smaller amount of time. It cranked out 800,000 copies worldwide since its launch in August, finding a niche audience where not many thought it would be possible for the hyper-sexualized beat ’em up.

These figures include both the retail and digital versions downloadable through the PlayStation store.

700,000 and 800,000 units might seem weak in the face of the millions Call of Duty, Grand Theft Auto, and Battlefield sell every year. However, stop and think about this for a second.

Even if they are relatively small, Atlus still considers the figures to be a success, meaning the games made money without even cracking one million units being sold. That’s nearly unheard of in this day and age! But here is Atlus, a small Japanese publisher, making money off of its niche audience and doing just fine for itself. Constrained budgets, minimal marketing, getting by on its good reputation alone.

In the meantime, studios are being shutdown left and right because games are coming up short at selling 2 million and 3 million copies.

Atlus has this business figured out, and it was just recently acquired by SEGA after its parent company went bankrupt. Someone needs to find out what these guys are doing because it’s clearly working.

As for the games, Senior Gaming Editor Joey Davidson loved Persona 4 Golden, but I remain mixed on Dragon’s Crown. Check out our thoughts on them, and see if you want to join in on this success story.


Ron Duwell

Ron has been living it up in Japan for the last decade, and he has no intention of leaving this technical wonderland any time soon. When he's not...

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