Time Warner Cable on Monday said it will begin offering a new TV bundle that will include about twenty broadcast channels and HBO for $29.99. The offer is meant as a sort of starter kit for those who don’t want a glut of channels they never even watch; the package itself has been dubbed “Starter TV with HBO.” Unfortunately, the price of entry is only good for twelve months, and won’t include a set-top box fee and other additional charges.
The package itself includes channels you’ll likely skip over, stuff such as three C-SPAN channels, HSN, QVC and ShopNBC, among others—not the most compelling television, but all you really want is HBO anyway; by extension, you’re also getting HBO Go access, which lets you watch HBO content on your mobile devices or through a computer.
Time Warner Cable’s new plan comes on the heels of a similar plan from Comcast, which bundles HBO in with broadband TV and Internet for $39.99 (or more, depending on where you live). Cable providers are feeling the heat with services like Netflix and Amazon Instant on the market, but one increasingly valuable leverage piece has been HBO, a premium channel that still doesn’t offer a standalone option.