Breaking the tradition of waking up at 3 a.m. to line up in front of a mall or local Walmart, an increasing number of Americans have decided to take the safer route of shopping from home.
comScore, a research firm that tracks digital spending, is reporting that a record $1.2 billion was spent online on Black Friday this year, making it the first $1 billion shopping day of the year. This represents and upward trend from last year, which comScore said had seen $1.04 billion spent.
Of course, whether for economic or safety reasons, this year saw Black Friday savings begin as early as dinner the night before. Many shoppers hit the shelves early this year, giving Thanksgiving Day shopping a record $766 million, up 21 percent percent from the amount spent during the same period last year.
comScore also estimates 66 million people shopped on the Internet over the two days, and Amazon dominated its competition. eBay, Walmart, Best Buy, and Target all followed in its wake.